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Understanding campaign analytics (in-app)

Campaign detail page with live KPIs and analytics charts for a running campaign. There is no separate “analytics only” page for a campaign. Analytics load with the campaign and show different parts of the data depending on the campaign’s status:

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Running campaign — metrics and charts shown

The live KPI strip uses these labels (in order of meaning for operators):
  • Progress — overall completion percentage
  • Active — calls currently in progress
  • Completed — finished tasks
  • Failed — failed tasks
  • Pending — tasks not yet started or still queued
  • Answer Rate — share of connected attempts
  • Avg Duration — average talk time (shown in minutes and seconds)
  • Spend — cost so far, with your currency
  • Goal Progress — when goals exist: combined progress across goals, or per-goal bars with actual versus target
Goal Progress card (when goals exist): for each goal — label, actual / target, progress bar, and percent achieved. Campaign Timeline area chart: when there is more than one time bucket — stacked series for Completed, Failed, In progress, and Pending. Dispatch & queue health card: when the app shows dispatch health — see Live monitoring for what each part means. Disposition Breakdown and Sentiment charts: bar charts when there is data for dispositions or sentiment. Retry Effectiveness (when available): Tasks Retried, Succeeded on Retry, Avg Attempts. A/B Test Results table (when a test is configured): variant, totals, completed count, answer rate, average score, average duration. Cost Summary sidebar: total, AI, and telephony. Conversation intelligence: the analysis area at the bottom (prompts and results), same idea as on completed campaigns. While a campaign is scheduled, running, or paused, the page refreshes periodically so numbers and the task list stay up to date.

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Terminal campaigns

For the full analytics experience (funnel, contact insights, telephony health, voicemail rate, talk and listen, conversation summary, and more), open the same campaign after it reaches a finished state — those sections appear when the data exists for that campaign.

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Practical review flow

  1. Go to Campaigns and open the campaign you care about.
  2. For live campaigns, watch the KPI strip and Dispatch & queue health before deep-diving into charts.
  3. For finished campaigns, use the date filter if you need a sub-window, then read overview → issues → dispositions → optional sections as they appear.
  4. Use Campaign results and View campaign calls (or similar) to line numbers up with individual tasks or sessions.