Understanding campaign analytics (in-app)
There is no separate “analytics only” page for a campaign. Analytics load with the campaign and show different parts of the data depending on the campaign’s status:
| Status | Where analytics appear |
|---|---|
| Draft | Audience preview cards only, when the app has preview data |
| Scheduled / running / paused | Live run view: overview KPIs, charts for timeline, disposition, and sentiment, optional retry and A/B tables, cost summary, goal progress, and the live task list |
| Completed / cancelled / failed | Full report layout — see Campaign reporting |
Running campaign — metrics and charts shown
The live KPI strip uses these labels (in order of meaning for operators):
- Progress — overall completion percentage
- Active — calls currently in progress
- Completed — finished tasks
- Failed — failed tasks
- Pending — tasks not yet started or still queued
- Answer Rate — share of connected attempts
- Avg Duration — average talk time (shown in minutes and seconds)
- Spend — cost so far, with your currency
- Goal Progress — when goals exist: combined progress across goals, or per-goal bars with actual versus target
Goal Progress card (when goals exist): for each goal — label, actual / target, progress bar, and percent achieved.
Campaign Timeline area chart: when there is more than one time bucket — stacked series for Completed, Failed, In progress, and Pending.
Dispatch & queue health card: when the app shows dispatch health — see Live monitoring for what each part means.
Disposition Breakdown and Sentiment charts: bar charts when there is data for dispositions or sentiment.
Retry Effectiveness (when available): Tasks Retried, Succeeded on Retry, Avg Attempts.
A/B Test Results table (when a test is configured): variant, totals, completed count, answer rate, average score, average duration.
Cost Summary sidebar: total, AI, and telephony.
Conversation intelligence: the analysis area at the bottom (prompts and results), same idea as on completed campaigns.
While a campaign is scheduled, running, or paused, the page refreshes periodically so numbers and the task list stay up to date.
Terminal campaigns
For the full analytics experience (funnel, contact insights, telephony health, voicemail rate, talk and listen, conversation summary, and more), open the same campaign after it reaches a finished state — those sections appear when the data exists for that campaign.
Practical review flow
- Go to Campaigns and open the campaign you care about.
- For live campaigns, watch the KPI strip and Dispatch & queue health before deep-diving into charts.
- For finished campaigns, use the date filter if you need a sub-window, then read overview → issues → dispositions → optional sections as they appear.
- Use Campaign results and View campaign calls (or similar) to line numbers up with individual tasks or sessions.