> ## Documentation Index
> Fetch the complete documentation index at: https://help.callaro.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign reporting

# Campaign reporting (completed / cancelled / failed)

![Finished campaign report with overview metrics and charts.](https://mintcdn.com/callaro-docs/Rn-efrjnSIS1s0ID/images/campaigns/campaign-reporting-hero.png?fit=max\&auto=format\&n=Rn-efrjnSIS1s0ID\&q=85\&s=efb886507eb9fe32cbd75fa1f9adbe77)

**Reporting** is what you see on a **completed**, **cancelled**, or **failed** campaign: the same campaign detail URL as during live running, with the finished-state layout. You get a date range for analytics (when available), the **Campaign performance overview** area, **Conversation intelligence** when enabled, an optional **Debug Tools** card with the last **dispatch health** snapshot, and **Number pool health** when the campaign has pool numbers. There is no separate “report only” URL—the terminal campaign page is the report.

## Date filter (analytics window)

**Filter by date range** opens **From** and **To** date fields. **Apply** loads analytics for that range. **Clear filter** restores the analytics that were loaded with the page. While new analytics load, the section shows **Loading...**.

## Exports (three ways to export)

| Control | What happens |
| - | - |
| **Export PDF** | Triggers a print of the current report. The print layout uses a title that includes the campaign name and **Campaign report** with the current date. |
| **Export CSV** | In the report hero row: downloads a **summary** CSV built in the browser (overview, disposition, sentiment, and failure summary when available). The file name includes the campaign id. |
| **Export Results** | In campaign actions for **completed**, **cancelled**, or **failed** campaigns: opens the dedicated results export in a new tab (raw task-style export—not the same file as the hero **Export CSV**). |

Background **campaign export** jobs (the kind you track to completion) use the **export detail** page under the Campaigns **Exports** area—separate from the three buttons on the report itself.

## Report dashboard—what can appear

Content depends on what data exists for the campaign. Empty sections are hidden; you will not see every block on every report.

**Typical top-to-bottom flow** (when data is present):

1. **Hero — Campaign performance overview** — Status and signal (for example a **Final report** style badge when completed), **Export CSV** in the hero, short narrative, **Overall progress**, **Total spend** (and AI vs telephony), **Run settings** (trigger, concurrency, priority, timezone mode), and **Audience** copy plus a link to the staged CSV section when a CSV was used.
2. **Overview metric tiles** — For example: **Total contacts**, **Successful**, **Issues**, **Calls in progress**, **Answer rate**, **Average duration**, **Voicemails**, with links to **Call logs** where the UI offers them.
3. **Campaign timeline** — Stacked areas for successful, issues, in progress, and pending; clicking a point can open call logs for that time window.
4. **Execution mix** — Horizontal bar for task status counts; where linked, you can open call logs for that status.
5. **Operational details** — Agent, from number, retries, concurrency, timezone, and lifecycle times (created, started, finished, paused, cancelled); **Calling windows** when set; pause or cancel reason when shown.
6. **Cost and quality** — Spend, **Average cost per successful call** when it applies, **Average score** when scores exist, **Tasks retried** and successful-on-retry.
7. **Common issues** — Rows from the failure summary; rows can open failed call logs (with a failure code when the app can show one).
8. **Disposition highlights** — Bar chart; bar actions can open call logs for that disposition.
9. **Sentiment** — Bar chart; actions can open call logs for that sentiment.
10. **Best time windows** — When hourly patterns exist (“when this campaign attempted the most calls”).
11. **A/B experiment performance** — Per-variant stats and **View variant calls** when A/B was used.
12. **Conversion funnel** — When funnel data exists.
13. **Call quality** — Distributions and related metrics; very detailed latency only appears for roles that are allowed to see it.
14. **Contact insights** — When that payload is present.
15. **Follow-ups** — Linked follow-up rules, follow-up analytics, and the follow-up section (driven by your follow-up configuration).
16. **Attempt effectiveness** — When present.
17. **Telephony health** — When present.
18. **Conversion tracking** — When present.
19. **Goal achievement** — When goals have progress to show.
20. **Voicemail rate** — Rate, counts, and links into voicemail calls when present.
21. **Talk-to-listen ratio** — When present, shown as a percentage of human speaking time with sample size.
22. **Conversation intelligence summary** — When configured prompts have analyzed calls.
23. **Campaign results** — Paginated table: search, sort, and filters from the attributes your tenant exposes; A/B variant column when the campaign had A/B enabled.

## Results table

The **Campaign results** section is a data table with server-driven columns. Use the in-app column headers and filters for the exact set for your account.

> [!NOTE]
>
> **Operator note: exports serve different audiences**
>
> **Export PDF** is for print or PDF-from-print. **Export CSV** in the hero is a quick summary download. **Export Results** is the full results export for spreadsheet-style work.

**Next: use reporting to improve the wizard setup**

Insights map back to audience, numbers, schedule, and outcomes you set in the wizard.

* [Settings reference](https://help.callaro.ai/campaigns/campaign-settings-reference.md)
* [Telephony](https://help.callaro.ai/campaigns/wizard-step-2-telephony.md)
* [Audience](https://help.callaro.ai/campaigns/wizard-step-3-audience.md)


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