> ## Documentation Index
> Fetch the complete documentation index at: https://help.callaro.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign analytics

# Understanding campaign analytics (in-app)

![Campaign detail page with live KPIs and analytics charts for a running campaign.](https://mintcdn.com/callaro-docs/Rn-efrjnSIS1s0ID/images/campaigns/campaign-analytics-hero.png?fit=max\&auto=format\&n=Rn-efrjnSIS1s0ID\&q=85\&s=c686c5508c441d9b7185c07fb3b75631)

There is no separate “analytics only” page for a campaign. Analytics load with the campaign and show **different parts of the data** depending on the campaign’s **status**:

| Status | Where analytics appear |
| - | - |
| **Draft** | Audience preview cards only, when the app has preview data |
| **Scheduled / running / paused** | Live run view: overview KPIs, charts for timeline, disposition, and sentiment, optional retry and A/B tables, cost summary, goal progress, and the live task list |
| **Completed / cancelled / failed** | Full **report** layout — see [Campaign reporting](https://help.callaro.ai/campaigns/campaign-reporting.md) |

## Running campaign — metrics and charts shown

The **live KPI strip** uses these labels (in order of meaning for operators):

* **Progress** — overall completion percentage
* **Active** — calls currently in progress
* **Completed** — finished tasks
* **Failed** — failed tasks
* **Pending** — tasks not yet started or still queued
* **Answer Rate** — share of connected attempts
* **Avg Duration** — average talk time (shown in minutes and seconds)
* **Spend** — cost so far, with your currency
* **Goal Progress** — when goals exist: combined progress across goals, or per-goal bars with actual versus target

**Goal Progress** card (when goals exist): for each goal — label, **actual / target**, progress bar, and percent achieved.

**Campaign Timeline** area chart: when there is more than one time bucket — stacked series for **Completed**, **Failed**, **In progress**, and **Pending**.

**Dispatch & queue health** card: when the app shows dispatch health — see [Live monitoring](https://help.callaro.ai/campaigns/campaign-live-monitoring.md) for what each part means.

**Disposition Breakdown** and **Sentiment** charts: bar charts when there is data for dispositions or sentiment.

**Retry Effectiveness** (when available): **Tasks Retried**, **Succeeded on Retry**, **Avg Attempts**.

**A/B Test Results** table (when a test is configured): variant, totals, completed count, answer rate, average score, average duration.

**Cost Summary** sidebar: total, AI, and telephony.

**Conversation intelligence**: the analysis area at the bottom (prompts and results), same idea as on completed campaigns.

While a campaign is **scheduled, running, or paused**, the page **refreshes periodically** so numbers and the task list stay up to date.

## Terminal campaigns

For the **full** analytics experience (funnel, contact insights, telephony health, voicemail rate, talk and listen, conversation summary, and more), open the same **campaign** after it reaches a **finished** state — those sections appear when the data exists for that campaign.

## Practical review flow

1. Go to **Campaigns** and open the campaign you care about.
2. For **live** campaigns, watch the KPI strip and **Dispatch & queue health** before deep-diving into charts.
3. For **finished** campaigns, use the date filter if you need a sub-window, then read overview → issues → dispositions → optional sections as they appear.
4. Use **Campaign results** and **View campaign calls** (or similar) to line numbers up with individual tasks or sessions.

## Related articles

* [Campaign reporting](https://help.callaro.ai/campaigns/campaign-reporting.md)
* [Campaign live monitoring](https://help.callaro.ai/campaigns/campaign-live-monitoring.md)
* [Understanding call outcomes](https://help.callaro.ai/call-logs-and-reporting/understanding-outcomes.md)
* [Pausing and resuming campaigns](https://help.callaro.ai/campaigns/pausing-and-resuming.md)


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